Sacred Body Massage
Sacred Body Massage BUSINESS PLAN
September, 2011
Tammy Brackett
Owner
Sacred Body Massage
11926 Arbor Street, Ste. 100
Omaha, NE 68144
Tel: 402-533-4519
Fax: 402-533-4519
Email: tbbrackett@huntel.net
CONFIDENTIAL
No offering is made or intended by this document. Any offering of interests in Sacred Body Massage will be made only in compliance with Federal and State securities laws.
This document includes confidential and proprietary information of and regarding Sacred Body Massage. This document is provided for informational purposes only. You may not use this document except for informational purposes, and you may not reproduce this document in whole or in part, or divulge any of its contents without the prior written consent of Sacred Body Massage. By accepting this document, you agree to be bound by these restrictions and limitations.
Table of Contents
I. Executive Summary
Business Overview
Sacred Body Massage is centrally located in Omaha, NE. My strength is being affiliated with A+ Wellness. This will help me build my clientele through their well established clientele.
Sacred Body Massage mission is to provide peace, relaxation, and well-being through massage. The business will be mindful of the overall experience – using only the finest products that are environmentally friendly and safe for our guest.
Success Factors
Sacred Body Massage is uniquely qualified to succeed due to the following reasons:
- Products and/or Services: Our Products and/or Services are superior to our competitors because Sacred Body Massage only uses organic all natural products, and the customer always comes first so they feel pampered.
- Education: I will continue with CEU’s and learn other modalities to help better serve the business’s clients.
- Location: Our location allows us to better serve customers because we are centrally located around business and residential area.
- Customers: I have been telling people that I will be graduating soon and where the business is located.
- Marketing: We have unique marketing skill sets that enable us to attract new customers at a low cost. These skill sets include word of mouth through close friends and family that I give free massages to, networking with everybody I meet, and joining a networking luncheon
- Successes achieved to date: We have already accomplished the following which positions us for future success. During my time in school I have been networking with other business people that will help me get a good start with my own business. The business is already set to go once I get my licensure.
II. Company Overview
Below is a snapshot of Sacred Body Massage since its inception:
- Date of formation: September, 2011
- Legal structure (LLC vs. C-Corp., etc.): sole proprietorship
- Office location(s): 11926 Arbor Street, Ste. 100 Omaha, NE 68144
- Business stage: Start- Up
- Key partnerships were executed (names/dates): June, 2011 with A Plus Wellness/Hypnosis
The market in which Sacred Body Massage is operating can be characterized by the following:
Character and Image:
I convey to my clients that I am knowledgeable, professional, caring and client-centered. My office environment is safe, comfortable, warm and relaxing.
My philosophy in regards to my profession:
My philosophy is that healthy touch is necessary for all human beings. Massage is the easiest, most effective way for most people to get healthy touch regularly. Massage provides many benefits from a physical to an emotional basis.
My philosophy toward my practice:
My philosophy is to assist people in being responsible for their well-being. In addition to my hands-on work, my sessions include educating clients in doing things for themselves. I care about my clients’ overall well-being and provide a peaceful, nurturing, professional atmosphere where each session is individually customized.
III. Industry Analysis
Market Overview
The Massage Industry Is Growing!
- In 2005, massage therapy was projected to be a $6 to $11 billion a year industry.
- AMTA estimates that in 2009, massage therapy was a $16-20 billion industry.
- It is estimated that there are 280,000 to 320,000 massage therapists and massage school student in the United States. According to the U.S. Department of Labor employment for massage therapists is expected to increase 20 percent from 2006 to 2016, faster than average for all occupations.
- Between July 2008 and July 2009, roughly 48 million adult Americans (22percent) had a massage at least once.
Who Is Today’s Massage Therapist?
Today’s Massage Therapists are…
- Most likely to enter the massage therapy profession as a second career.
- Predominantly female (85 percent).
- In their late 40s on average.
- Most likely to be members of a professional organization.
- Most likely to be sole practitioners.
- Working an average of 20 hours a week providing massage. (excluding time spent on other business tasks such as billing, bookkeeping, supplies, maintaining equipment, marketing, scheduling, etc.
- Charging an average of $63 for one hour of massage.
- Earning an average wage of $45 an hour (including tip) for all massage related work.
- Seeing an average of 44 clients per month.
- Heavily dependent on repeat clients.
- Likely to provide massage therapy in a number of settings, including their own home, spa/salon, their own office, a healthcare setting, health club/athletic facility, or massage therapy only franchise or chain.
- Eighty-four percent (84 percent) of massage therapists provide Swedish massage, followed by 77 percent who provide deep tissue massage, 49 percent trigger point, and 45 percent sports massage.
Massage Therapy as a Career
Massage therapy can be a rewarding and flexible career
- In 2009, the average annual income for a massage therapist(including tips) who provides approximately 16 hours of massage per week was $37,123, compared to incomes in 2006 of $28,170 for full-time healthcare support workers; $27,190 for full-time medical assistants and $23,290 for occupational therapist aides.
- While massage therapists work in a variety of work environments, sole practitioners or independent contractors account for the largest percentage of practicing therapists (96 percent). Thirty-eight percent work at least part of their time at a client’s home/business/corporate setting, 25 percent in a healthcare setting and 23 percent in a spa setting.
- Eighty-three (83) percent started practicing massage therapy as a second career.
- Sixty-two percent of massage therapists say they would no want to work more hours of massage than they presently do.
- More than half of massage therapists (54 percent) also earn income working in another profession
- Of those massage therapists who earn income working in another profession, 26 percent practice other forms of body work, while 22 percent work in healthcare and 21 percent work in education.
Education and Credentials Valued in the Massage Therapy Profession
- There are over 300 accredited massage schools and programs in the United States.
- Today there are more than 90,000 Nationally Certified massage therapists. To become nationally certified, a massage therapist must demonstrate mastery of core skills and knowledge, pass an exam, uphold the organizations standards of practice and code of ethics and take part in continued education.
- Ninety-two (92) percent of massage therapists strongly or somewhat agree there should be minimum education standards for massage therapists.
- Massage therapists have an average of 624 hours of initial training.
- The vast majority of massage therapists (96 percent) have taken continuing education classes.
- Massage therapists take and average of 22 hours of continuing education per year.
- The most popular choice of continuing education are training for new modalities/techniques, advanced training for specific modalities and massage for specific populations (e.g. pregnant women, geriatrics and athletes).
State Regulation Of The Massage Profession Rapidly Growing
- Currently, 43 states and the District of Columbia regulate massage therapists or proved voluntary state certification.
- In the states that regulate massage therapy, massage therapists must meet the legal requirements to practice, which may include minimum hours of initial training and passing an exam.
- Most states that license massage therapists require a passing grade on the Massage & Bodywork Licensing Exam (MBLEx) or one of two exams provided by the National Certification Board of Therapeutic Massage & Bodywork.
- The American Massage Therapy Association and most other massage therapy organizations prefer the MBLEx, administered by the Federation of State Massage Therapy Board (FSMTB), as a state licensing exam.
- AMTA supports fair and consistent licensing of massage therapy in all states.
Who Gets Massage, Where And Why?
- According to the 2009 AMTA consumer survey, an average of 22 percent of adult Americans received a least one massage between July 2008 and July 2009, and an average of 34 percent of adult Americans received a massage in the previous five years.
- In July 2008 and July 2009, 40 percent of women and 29 percent of men reported having a massage in the past five years.
- Spas are where most people continue to receive massage, with 24 percent of those surveyed in July 2009 saying they had their last massage at a spa.
- While the use of massage is growing, the reasons people are turning to massage therapy are also expanding. More and more people recognize it as an important element in their overall health and wellness.
- Thirty-two percent of adult Americans had a massage between July 2008 and July 2009 received it for medical or health reasons.
- Nineteen (19) percent of adult Americans say they’ve used massage therapy at least one time for pain relief.
- Of the people who had at least one massage in the last five year, 31 percent report they did so for health conditions such as pain management, injury rehabilitation, migraine control, or overall wellness.
- Eighty-six (86) percent agree that massage can be effective in reducing pain.
- Eighty-five (85) percent agree that massage can be beneficial to health and wellness.
Consumers are increasingly seeking massage for stress reduction and relaxation.
- In July 2009 thirty-nine million American adults (18 percent) have discussed massage therapy with their doctors or healthcare providers, compared to 13 percent in 2008.
- Forty-nine percent of consumers said they have considered a massage to manage stress in the last year, as compared to 38 percent in 2008.
Massage and Healthcare
Healthcare providers are increasingly promoting the benefits of massage to their patients.
- In July 2009, thirty-nine million American adults (18 percent) have discussed massage therapy with their doctors or healthcare providers, compared to 13 percent in 2008.
- Of those 18 percent, 35 percent of their health care providers strongly recommended massage therapy, compared to 27 percent in 2008. While physicians led the way in recommending massage (55 percent vs. 50 percent in 2008), chiropractors (48 percent vs. 47 percent in 2008) and physical therapists (42 percent vs. 40 percent in 2008) also recommended massage therapy when their patients discussed it with them.
- More than two-thirds of massage therapists (76 percent) indicate they receive referrals from health care professionals, averaging 1.5 referrals per month. This represents a significant increase from 2007, when 69 percent of massage therapists reported receiving health care referrals.
Massage therapy usage in hospitals is becoming more common.
- The number of hospitals offering complementary and alternative medicine grew from 7.7 percent in 1998 to 37.3 percent in 2007. Of those hospitals that offer CAM therapies, massage therapy was offered by 70.7 percent.
- Stress-related issues are major reasons why hospitals offer massage. 71.2 percent of hospitals that offer massage provide it for stress reduction for patients, and 69.1 percent of hospitals that offer massage provide it to staff to reduce stress.
- Among hospitals that offer massage, some other prevalent populations served and/or reasons for massage include:
1) Pain management (66 percent)
2) Massage for cancer patients (57 percent)
3) Pregnancy massage (55 percent)
4) Part of physical therapy (53 percent)
5) For mobility/movement training (45 percent)
6) Palliative care (41 percent)
7) More than half of adult Americans (59 percent) would like to see their insurance cover massage therapy.
8) A great majority of adult Americans (92 percent in 2006 and 96 percent in 2009) agree that massage therapy should be considered part of the healthcare field.
Massage Therapy Research
The therapeutic benefits of massage continue to be researched and studied. Recent research has shown the effectiveness of massage for the following conditions:
Cancer-related fatigue.
Low back pain.
Osteoarthritis of the knee.
Reducing post-operative pain.
Boosting the body’s immune system functioning.
Decreasing the symptoms of carpal tunnel syndrome.
Lowering blood pressure.
Reducing headache frequency.
Easing alcohol withdrawal symptoms.
Decreasing pain in cancer patients.
IV. Customer Analysis
Below is a description of who our target customers are, and their core needs.
Target Customers
Below is a profile of our target customers:
- Age: 35-60
- Income:30,000-100,000
- Gender: Both male and female
- Location: Middle to Upper Middle classes residential areas in the 7.7 sq. mile of zip code 68144 surrounding Sacred Body Massage office area
- Marital status: Mostly married.
- Family size: 3-4 people
- Occupation: Professional Business People, Athletic People and Health Conscientious People
- Language: English
- Education: Bachelors or higher
- Values/Beliefs: Christian and/or spiritually centered, people that want to live a healthy lifestyle
- Activities & Interests: Play sports or physically active, gardening, eating healthy
- Assisted Living Home: Montclair Medical 2525 S. 135th, Omaha, NE 68144
Customer Needs
Below is a profile of the needs that our target customers have:
- Location: Sacred Body Massage location is centrally located and is off a major busy street. My office is in a strip mall located just off the beaten path and has a very serene neighborhood feeling with lots of trees and lawns.
- Comfort: The client is in a vulnerable state on the massage table. They have to trust that I will not touch them inappropriately.
- Price: Competitively priced-my pricing corresponds to the other local massage businesses in my business area. My prices are much lower than the prices of the local day spas/salon in my business area as well.
- Value: Clients can get more for their money in packaged deals or booking ahead.
- Customer Service: I want the customer to feel they are being pampered. I will offer herbal teas and bottled water. Massage gadgets will be on the coffee table to try and will be available to buy. The business will offer clients a clean, safe and comfortable environment.
- Convenience: Call clients a day or two ahead to remind them of their appointment.
The following is an overview of Sacred Body Massage competitors.
- Presently there are 476 Licensed Massage Therapist in the Omaha area.
- There are 12 massage clinic/spas in my zip code 68144
Direct Competitors
The following companies are my direct competitors in a 1 mile radius of my company.
· Direct Competitor #1: Envy in Rockbrook
- Products/services offered: They offer a full range of different types of massage. They also offer facials using Murad products.
- Price points: They offer an introductory price of $49. If you become a member, it includes one 1-hour massage session, and as a member you’ll receive unlimited additional 1-hour massage sessions at the low membership rate.
- Location(s): Rockbrook at 108th and Pacific
- Competitor’s key strengths: Locations all over town and they united States. They have heated hydraulic tables. Membership is good at any location around the United States.
- Competitor’s key weaknesses: May be a high turnover of massage therapists. May not have a massage therapist on staff that does a certain type of massage that you would like.
· Direct Competitor #2: Creative Hair Design Salon and Spa
- Products/services offered: They have several different massages, a hydrotherapy tub, body scrubs and facials. They are also a full service salon.
- Price points: Prices are high.
- Location(s): 12025 Pacific St., Omaha, NE
- Customer segments/geographies served: middle class to upper class
- Competitor’s key strengths: Huge facility, clients can get whatever they want for treatments.
- Competitor’s key weaknesses: Their spa packages don’t give any cost breaks, and they are very expensive. May be a high turnover of massage therapists.
· Direct Competitor #3: Body Haven
- Products/services offered: They have a wide range of massages including Asian types of massages.
- Price points: Prices are competitive
- Location(s): 11414 W. Center Rd. #318, Omaha, Ne
- Customer segments/geographies served: Middle to upper class
- Competitor’s key strengths: There is a chiropractor, close the interstate, not too far from residential area, and right off a major street.
- Competitor’s key weaknesses: Sap packages are not as good as what you can get at a spa. Their offices are on the 3rd level of a business bilding. There are elevators in the building by the front doors.
· Direct Competitor #4: Mary Marshall
- Products/services offered: Swedish, Neuro-Muscular Therapy, Myopractic, Healing Touch, and Reflexology
- Price points: Competitively priced
- Location(s): 11824 Westwood Ln., Omaha, NE (in her home)
- Competitor’s key strengths: She has 20 years of experience and applies different techniques according to the needs of the client.
- Competitor’s key weaknesses: Website was boring.
· Direct Competitor #5: De-Knotted Massage Therapy
- Products/services offered: Swedish, Deep Tissue, Sports, Prenatal, Therapeutic Massage, Reflexology, and Reiki
- Price points: Competitively priced
- Location(s): 11911 Arbor St., Omaha, NE (across the street from my office)
- Customer segments/geographies served: I don’t know.
- Competitor’s key strengths: She has an offer where you buy 2 massages and get the 3rd half off special. She also offers chair massages to companies and their employees.
- Competitor’s key weaknesses: Also does nails in a small office area, which I think the odor could offend the clients.
Competitive Advantages
Sacred Body Massage is positioned to outperform competitors for the following reasons:
I realize that there are a lot of LMT’s in the Omaha area that already have advanced skills and have been in business for a very long time. This gives them an advantage over me because they have a good clientele base and can provide their clients with different techniques to fit the client’s needs.
My focus will have to be in customer service, product sales, networking and continuing education to find my niche. I am drawn to Ayurvedic principles. I did some research and found not too many LMT’s provide that service in the Omaha area.
VI. Marketing Plan
Our marketing plan, included below, details our products and/or services, pricing and promotions plans.
Products, Services & Pricing
· Product/Service #1 Name: One Hour Swedish Massage
- Product/Service description/features: One hour relaxing Swedish Massage using friction, tapotement, vibration, petrissage, and effleurage strokes on head, face, neck, shoulders, arms, hands, legs, feet, glutes, and back.
- Product/Service benefits: Relaxing, helps with pain, de-stresses and lowers blood pressure.
- Product/Service price: $65
- Product/Service expected purchase frequency/quantity:
- Product/Service strengths: Most people benefit from a one hour massage and is easy to fit into a day.
- Product/Service weaknesses: Not everybody can afford a massage on a regular basis.
· Product/Service #2 Name: 30 Minute Massage
- Product/Service description/features: Thirty minute relaxing Swedish Massage using some of the massage stroke mentioned in the one hour massage depending on the clients needs.
- Product/Service benefits: Relaxing, helps with pain, de-stresses and lowers blood pressure.
- Product/Service price: $50
- Product/Service expected purchase frequency/quantity:
- Product/Service strengths: Easy to fit in after a work day. For just $15 more the client can get a 1-hour Swedish massage or add the 20 minute foot massage.
- Product/Service weaknesses: Since this is a limited time frame may just have to focus more on the areas of concern. Client may feel that wasn’t enough time to work on all their body.
- Product/Service #3 Name: Pregnancy Massage
- Product/Service description/features: One hour massage using all the strokes mention in the one hour massage. Use of extra pillows and bolsters to help the expecting mother to feel more comfortable and supported.
- Product/Service benefits: Relaxing, helps with pain, de-stresses and lowers blood pressure.
- Product/Service price: $60
- Product/Service expected purchase frequency/quantity:
- Product/Service strengths: Will help the expecting mother to feel less stressed, relief from displaced muscles and may help with reducing edema.
- Product/Service weaknesses: Cannot to deep work, it could cause side effects for certain women, including cramping, nausea, injury, spotting, soreness, dizziness and induced labor.
- Product/Service #4 Name: Pre-book Massages Discount
- Product/Service description/features: Pre-book One Hour Swedish Massage or Pregnancy Massaged for a discounted price.
- Product/Service benefits: I’m showing my customers that I care, I get my calendar full.
- Product/Service price: $55/massage; Total Cost $165; Savings of $30
- Product/Service strengths: For clients who believe in the benefits of massage; to keep my calendar full; keep repeat customers
- Product/Service weaknesses: Need to give reminder call to customer and they might forget and have to reschedule.
- Product/Service #5 Name: Mega Massage
- Product/Service description/features: 90 minute Swedish Massage
- Product/Service benefits: For clients who need extra work from playing sports or injury.
- Product/Service price: $90
- Product/Service strengths: Another option for my clients, gives me more time to work on areas of concern
- Product/Service weaknesses: Strenuous for me.
- Product/Service #6 Name: Couple Massage
- Product/Service description/features: My assistant and I will go to the client’s house to give a one hour Swedish massage for 2 people.
- Product/Service benefits: A unique experience for husband and wife, friends, mother and daughters or same sex couples.
- Product/Service price: $150
- Product/Service strengths: Husbands and wives will have a chance to rekindle the magic of love and affection. Most people who go for a couple’s spa massage report to communicate better with their spouses. Daughters who chooses to have this experience with their mothers will have a close relationship. It provides time for a relaxed conversation which will pave the way for a wonderful union for the pair. A great way to have a massage in the privacy of your own home.
- Product/Service weaknesses: I have to factor in the cost for 2 massage therapists and price of gas and travel time. Not everyone will be willing to pay for this.
- Product/Service #& Name: Hot Stone Massage
- Product/Service description/features: 1 ½ hour session. First ½ is placing the stones and leaving the stones on the client’s body for 30 minutes. The other hour is to give the client a Swedish massage incorporating heated stones to massage the body.
- Product/Service benefits: The heat from the stones will help loosen knotted muscles. If client tends to be cold, this treatment will help warm them. Also can help with arthritis, fibromyalgia and poor circulation.
- Product/Service price: $70
- Product/Service strengths: For people who need real relief from aching joints and for highly stressed people. It makes my job easier.
- Product/Service weaknesses: Not everybody can afford the extra money for a hot stone massage, people might not like the way the rocks feel on their body, or feel weighted down. I have to plan ahead to make sure I have stones heated before client comes in for session.
- Product/Service #8 Name: 30 Minute Foot Massage and Paraffin Treatment
- Product/Service description/features: A treatment that can be added to another massage session; or for somebody who needs a quick pick-me-up.
- Product/Service benefits: For people who have feet problems or are on their feet all day the heat from the paraffin will help sooth tired foot muscles and soften callused skin. Great for people who tend to always have cold feet.
- Product/Service price: $20
- Product/Service strengths: massaging the feet can alleviate anxiety and bring about a deep state of relaxation. Something that most people can afford.
- Product/Service weaknesses: People might feel incomplete. I can’t make much money and have to be careful how I schedule my time.
Promotions Plan
Sacred Body Massage will use the following tactics to attract new customers:
- Event Marketing: Open House for the start of my business and for special occasions and holidays.
- Gift Certificates: Will be used for my regular customers to give as gifts to friends and family or to reimburse for a dissatisfied customer.
- Networking: Attend business networking luncheons, hand out my business cards.
- Online Marketing: Sell my products through my website.
- Partnerships/Joint Ventures: Market with other business owners doing a joint advertising campaign.
- Postcards: Send out special deals to long time customers or to clients who haven’t been in for a while.
- Press Releases/PR: I have a friend who works for a local paper who can write up an article about my business.
- Radio Ads/TV Ads/Infomercials: Sponsor the traffic or weather report on the radio
- Trade Shows: Partner with A Plus Wellness/Hypnosis to set up a booth with information about massage, have my products on display for sale and give a 5 minute chair massage.
- Word of Mouth / Viral Marketing: For every 5 referrals a customer gives me they get a free 30 minute massage.
I will be personally responsible for all activities that go into running a business:
• Cleaning the office area and any necessary duties that need to be done to help A+ Wellness.
• Laundering the sheets
• Book work
• Answering my cell phone and writing down appointments/making reminder calls
• Meeting my CEU’s
• Taking care of licensures, permits and tax forms necessary to do business
• Making sure all my insurance is in place for business
• Paying the bills
• Taking inventory and replenishing stock
• Advertising
• Making refreshments available to the customers
The business will be hiring Safranek and Assoc. in Omaha, NE. Paul Safranek has been my personal account for many years and knows me very well. Legal services will be provided by Drew Law Firm in Blair, NE. He hasn’t known me for a long time, but he has provided legal counseling just recently for property I own in the Blair area.
I will be providing for the business start-up cost. I have been purchasing items for my business while in school or have them already. I already have an office set up at home with a computer, fax/printer, desk, filing cabinet, and cell phone will be only for business use. For tax purposes the business will not be claiming this space for a tax write-off. The other things the business will be using at the office space in A+ Wellness that were purchased by me personally are: massage table, sheets, oils, essential oils, iPad with music that I can plug into a speaker system (already provided by A+ Wellness). A+ Wellness will provide storage and a reception area.
The one item I do need to buy will be a card swiper that plugs into my laptop.
The business will have an inventory of things to purchase. I will wait until the business is making enough money to invest in an inventory.
VIII. Financial Plan
Business Monthly Expenses
Expense Estimated Monthly Cost x12
Rent 200 2400
Utilities 0 0
Telephone 60 720
Merchant Services 33 396
Bank Fees 10 120
Supplies 50 600
Stationery and Business Cards 50 600
Networking Club Dues 0 0
Education 50 600
Business Car 20 240
Advertising & Promotion 175 2100
Postage 10 120
Entertainment 20 240
Repair, Cleaning, & Maintenance 40 480
Travel 0 0
Business Loan Payments 0 0
Salary/Draw 1000 12000
Staff Salaries 0 0
Miscellaneous Insurance 0 0
Taxes 500 6000
Professional Fees 0 0
Decorations 0 0
Furniture & Fixtures 145 145
Equipment 50 600
Inventory 400 4800
Other (laundry $ misc.) 20 240
Total Monthly 2833
Total Yearly 33,996
Business Yearly Expenses
Item Estimated Expense
Property Insurance 0
Business Auto Insurance 0
Licenses and Permits 110
Liability/Property Insurance 350
Disability Insurance 0
Professional Society Membership 225
Fees (legal, accounting, etc.) 500
Taxes
Other
Total 1185
Personal Monthly Expenses
Income Monthly x12
Income (draw) from business 1000 12000
Income from other sources 2122 24464
Total Income 3122 37464
Expenses
Rent 0 0
Home/Auto Insurance 300 3600
Health Insurance 0 0
Utilities 300 3600
Telephone 112 1344
Auto:
payments 650 7800
gas 640 7680
maintenance 100 1200
other 0 0
Food 300 3600
Household Supplies 100 1200
Clothing 100 1200
Laundry/Dry Cleaning 0 0
Education 60 720
Entertainment 200 2400
Travel 0 0
Contributions 0 0
Health 100 1200
Home Repair and Maintenance 0 0
Self-Development 0 0
Outstanding Loans & Credit Cards 0 0
Miscellaneous Expenses 0 0
Savings/Retirement 150 1800
Total Expenses 3112 37344
Balance (+/-) 10 120
My monthly salary draw from the business to help pay for my personal bills is based on an average of 2 clients per day working 6 days per week. With the estimated sales at $120 per day (2 Swedish massages). It would be beneficial for me to promote the extras like my foot massages and having an inventory so I don’t have to work so hard.
